How to run your own video slots casino?
April 15th, 2010
Have you been thinking of opening up your own online casino? Well, it is possible for anybody that has enough money to invest on an online casino. The more money you have the better. But it is not only about the money. Online gambling companies are only legal in certain jurisdictions around the world. You can live in the United States of America and operate a casino from there. It is unlawful for you to do that. You must first of all buy a license to operate a casino online and those are sold in a handful of countries around the world. The most conspicuous licensee governments are the UK, Malta, Gibraltar and Curacao.
To run your own online casino you would have to get a license and then set up a company in a country were operating an online casino is legal. Popular choices include the UK, particularly London, Costa Rica and the Caribbean. It will take at least 3 to 4 people to run successfully a casino. Note that currently there are hundreds of online casinos so the competition will be fierce. To be on top you need to invest a lot of money in advertisement and sponsoring. A realistic budget for an online casino starts at $100,000 but is most effective when over half a million dollars.
To be successful you need key people in your team. That will include an affiliate manager that takes care of marketing and a casino manager that takes care of players and retention and conversion which are key elements in running an online casino. You also need a designer that will produce newsletter, graphics, banners and the like according to the needs of every week. A SEO manager is good to keep the ranking of your website high. If you are white label casino, meaning that the software provider also provides for customer service and security, then you won’t need much more than the people mentioned above.
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